A gimmick that is already in up to 10% of households, with a further 10% of those households using it more than 4 hours a day. Sure, it sounds like a small amount when put that way. But that’s already getting to be a pretty targettable market, and if you look at the growth chart, it’s not slowing down.

You may individually not have liked it, but it is indeed here to stay. I don’t think an apple headset will be worth it for a bit, but apple sold alot of Quest 3’s at the very least. So they sold people on the idea of VR, and then once they were in the door, they bought a reasonable headset. In that way, apple has helped alot. They helped to establish it as something that is “ready” for apple to take it seriously. That conveys alot of legitimacy to “normal” people.

I personally am, of course, in the minority of people that use VR for 8+ hours a day. It has replaced TV, Consoles, and gaming monitors for me. Plus I do my exercise in VR. I made a virtual 4k 120hz screen for my PC, that I use from the comfort of my recliner. It’s like if you had a steamdeck, except you don’t have to hold the weight of the deck, the screen is not near your hands, and also its 10 feet wide and at a comfortable viewing distance of 20 feet away, and is 4k 120hz. And you can use whichever controller you like holding. Also it’s cheaper. The downside is that if you want someone else to be able to see your game, you have to stream a video of it to their device, or a nearby TV. And speaking of a nearby TV, while playing on my Virtual screen, I can also just see my real TV too. On Quest 3, the passthrough video is clear enough to see about a 720p equivalent resolution at a comfortable viewing distance(40 degrees of your field of view). 720p may sound low, but it wasn’t that long ago that we were happy to see 540p (DvD quality) as a huge upgrade to what movies used to look like before. And Quest 4 will improve upon that too.

VR has only just crossed the first threshold into main stream adoption. The Quest 3 was the first headset that is worth it to non early adopters. They will only get better from here on. Not to mention they are also coming the other way, with AR stuff starting as light weight and unintrusive as possible and slowly building on what is possible to pack in without getting in the way at all. Step 2 of the AR sunglasses is coming soon.

While VR is the “console” of the future, AR is the “mobile phone” of the future. And eventually they will meet and blur the lines, kind of like how we use phones now. Modern smartphones are both what cellphones used to be, as well as surprisingly capable portable console gaming now.