Lol, changing the country of origin doesn’t constitute innovation from a consumer standpoint…

Now if this was using 5nm or chiplit or any of the other buzzwords of the day it could be marketed as innovative in the modern sense of the word.

Realistically there is no innovation left for ARM platforms. You all use the same core schematic. You only control data flow and peripheral IP as a manufacturer, unless you feel like building your own core from the spec (nobody really does that anymore as ARM has been desperately trying to standardize everything). The most “innovation” I’ve seen has come from stubbornness around keeping legacy bus architecture around instead of adopting AXI (even when all the IP you are trying to use already uses AXI and you keep having to make translation hardware).