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Comment on ABC shuts down official Twitter accounts due to 'toxic interactions'
autotldr@lemmings.world [bot] 1 year ago
This is the best summary I could come up with:
The ABC is shutting down almost all of its official accounts on Twitter – now known as X under Elon Musk’s ownership – citing “toxic interactions”, cost and better interaction with ABC content on other social media platforms.
Anderson said the closure of the Insiders, News Breakfast and ABC Politics accounts earlier this year limited the amount of toxic interactions which had grown more prevalent under Musk and made engagement with the shows more positive.
“We also found that closing individual program accounts helps limit the exposure of team members to the toxic interactions that unfortunately are becoming more prevalent on X,” he said.
The announcement comes after the corporation recently shifted resources towards making content for other social media platforms including TikTok and Instagram.
Anderson said the vast majority of the ABC’s social media audience was located on official sites on YouTube, Facebook, Instagram and TikTok.
The ABC is the third big public service broadcaster to remove itself from Twitter, following NPR and PBS in April.
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HollandJim@lemmy.world 1 year ago
youngalfred@lemm.ee 1 year ago
Interesting that they point out closing the Insiders account - from my perspective it seemed like running away from viewers who were begging them to actually ask relevant questions of guests, such as the live royal Commission that didn’t get a mention for 4 weeks.
abhibeckert@beehaw.org 1 year ago
Do you mean like this?
www.youtube.com/watch?v=psq52CUjqJI
That topic has been discussed regularly by ABC and Insiders for something like three years. So what if they decided to cover something else for 4 weeks? Insiders is not a news show, it’s an interview show. The topics and timing of each topic is limited by the availability of people being interviewed.
youngalfred@lemm.ee 1 year ago
Perhaps I should’ve been more specific - the Insiders twitter had been shut down since near the start of the year.
The first four (at least) episodes of the show featured no mention of the royal Commission, which at the time was releasing damning findings and testimony what seemed like every few days. It was big news - just not on Insiders, where they can actually interview those part of it.
The insiders Twitter was full of people pointing out the lack of coverage, with no acknowledgement except for an abrupt shut down.
Really felt reminiscent of the ‘don’t mention NBN’ in Q+A years ago.
Ilandar@aussie.zone 1 year ago
It’s not like we’re in a dead news cycle at the moment either. There is tons going on and that means a lot of competition for what gets a mention on the program.