All these dumb companies chasing the wrong high margin class imo. Tesla did it right, start with the sports car: the EV powertrain plays well to its strengths, their big advantageous use case isn’t 600 mile road trips, and they don’t need to tow. Starting with the mom-mobiles and dad’s pavement princess puts you on the worst footing by needing obnoxiously large amounts of the most expensive component, needing to meet road trip or towing standards, and catering to a market that by definition has other big spending priorities, e.g. their kids or whatever they want to tow. If Ford’s first electric mustang had been a cobra equivalent rather than a sportier electric escape I suspect they would have had a much better time.