I think there’s a very clear and distinctive difference between an upfront, honest cost for a content pack; and breaking that content pack into itty bitty bits and charging for each.

The latter has an obvious goal of obfuscating the total cost of the content pack, so as to inflate it past what their market research indicates people would normally be willing to pay.

It’s dishonest and anti-consumer, and it’s foolish as the consumer not to push back against this practice before it becomes normal.