A boasted stock price is a financial benefit?
Comment on Helldivers 2 now delisted in 177 countries
slaacaa@lemmy.world 6 months ago
Holy F, what a smooth brain move. They had an IP with incredible goodwill that would have been printing money forever (think about DLCs and merchandise, maybe even a TV series), and they chose to destroy all that to increase the active PSN account numbers by <1%, whuch doesn’t even have a direct financial benefit, just something they can peacock in their quarterly reports, trying to bumo the stock price,
AWittyUsername@lemmy.world 6 months ago
mosiacmango@lemm.ee 6 months ago
Adding all those helldiver’s players into the “sony account sales funnel” is the financial goal here, likely along with selling any data they collect about you to any bidder.
This does make Sony money, but it likely doesn’t make them more than an indie becoming the 7th most successful game this year, but here we are anyway.
slaacaa@lemmy.world 6 months ago
Yeah, I understand that sales funnel logic, but still argue it’s direct financial impact would be marginal. It’s wishful thinking from Sony, that just because you got your claws into a PC player by making a PSN account, they will start buying PS stuff. The data monetization is much more direct, but still, not much additional money to be made by a few thousand extra registrations (especially as they had to be aware of refunds happening). These are definitely valid upsides, but I don’t they are big/certain enough to make this call, and compensate for the negative consequences.
My gut/experience tells me this is mostly about the PSN account numbers, and some execs getting a gazillion dollar bonus if they can push it above certain target by the next report, even if they damage the revenues in the process.
grrgyle@slrpnk.net 6 months ago
I’m inclined to suspect the same. A move like this does not happen without a project “champion” pushing through internal resistance.
I have seen exactly this kind of shortsighted min-maxing, where an exec will fixate on some metric or goal, and just wreck everything in their path.