For who?

For the user, generally smaller changes and staying up-to-date. It’s why I use a rolling-release Linux distro (openSUSE Tumbleweed) instead of a release-based distro, I don’t like big changes and I like staying up-to-date. I think Windows 10 users were excited to have something similar, where they get the same UX, but with improvements coming in a steady stream instead of periodic major releases.

For the company, a more steady income stream. That’s part of why big, online games like Apex Legends are so popular for big gaming companies, getting a steady income stream is preferable to a bunch of money every game release with nothing between launches. In fact, my company is selling off part of the business because it’s too variable (profitability is based on commodity prices) and focusing on the segments of the business that are more consistent. I’ve heard we’d rather have lower average profit margins than highly variable profit margins.