For US Market maybe yes, but countries like China, Brazil, India or any Asian country $40k car is a luxury
Comment on Is Tesla Feeling the BYD? A Chinese Giant Shakes Up the EV Electric Car Landscape
rdyoung@lemmy.world 4 months ago
One thing.
Tesla has never been known for luxury at all. I’d bet my ioniq phev was more luxurious and my 5 most definitely is.
Dragxito@lemmy.world 4 months ago
rdyoung@lemmy.world 4 months ago
Luxury isn’t about price point. That’s my point.
Saying that tesla is luxury is like saying that McDonald’s is fine dining.
sugar_in_your_tea@sh.itjust.works 4 months ago
Yeah, they’re known for performance and AI features. You don’t get a Model S for comfy seats or the suspension, you get it because it’s fast and can drive by itself. Look at the marketing, it’s all about the 0-60 time and the self-driving.
The Model 3 and Model Y are about branding (dude, you’re driving a Tesla!), and the Model X is about form factor and almost everything the S is known for. They’re not competing with Lexus and Cadillac, they’re competing with Porsche and BMW.