Comment on What do companies get out of rewards programs
je_skirata@lemmy.today 5 months ago
Because if you have a Kroger’s card you’re going to want to shop there more often to get the free stuff. You’re not paranoid, it is a psychological tactic to get you to spend more money. Casinos do similar things.
AbouBenAdhem@lemmy.world 5 months ago
Also, throwing in occasional free stuff makes it harder for customers to comparison shop: they’ll assume the free items balance out higher costs on other items without actually doing the math. (It also exploits the sunk cost fallacy.)