I think you make a valid point that it’s extremely difficult to avoid buying from companies or CEOs you disagree with on political or moral grounds.

However, in the case of Tesla, I’ve lost faith in the product. I don’t know if I will discover that corners were cut, that features will be removed over the air, or that the company won’t crash and burn.

So, the erratic, narcissistic CEO is the reason I won’t buy a Tesla anymore, but it’s not a sacrifice because I consider it to be the pragmatic choice as well.