It’s not price gouging but a gradual increase.

Let’s say you are a rich guy who works in a bread oven factory who makes $10000 a month, then a new tax gets introduced and now you are making $8000. You can accept it and take a hit to your standard of living or go to your boss and ask for a raise so you and your colleagues ask for a raise, your boss used to make $100000 a month now he makes $70000 because of the new tax and increased cost. He can accept it and take a hit to his standard of living or increase the prices, so he increases the prices. Now in some bakery one of the bread ovens breaks and needs to be replaced. Because the prices of bread ovens increased the bakery has to charge more for the bread that it’s making to cover the costs. Because the prices of bread increased every customer of the bakery goes to their boss and asks for a raise or increases the prices in their business and so on and so on…

That’s how the tax gets pushed onto the consumer with a side of inflation.