The problem is that there is that ad networks and ad placements are just bad actors in the consumer space. Not only has malware been passed time and time again with ads but also false ads to malware. When that happens suddenly the content creator/website/whatever 'isn't responsible' for it. Then there's the issue of ads being placed everywhere slowing down websites but even worse, getting in the way with auto play audio and video, videos autoscrolling over the content you're trying to read or whatever, etc.

As a consumer, I should not and ethically do not need to worry about another's business model. If the business model fails simply because I don't allow something that model depends on to traverse my network then it is on them to figure it out. If the ads get in the way of the content, then I just want consume the content anyway.

Some news websites use Ad Admiral or whatever it is called and I haven't bothered trying to bypass the adblock wall for them. I just simply consume the content elsewhere.