I'm not paying 5 cents to read an article unless I know in writing that 4.95 of them are going to the human person who wrote it.

They get multimillions of hits a day on a mere dozens of articles. Economy of scale works both ways.

What they should do is offer a tier system through your internet provider. $10/$20/$50 a month and you get access to tiers of services without ads or tracking other than tracking that you used the site.