It isn’t “looking” that is meant by “observation”. “Observation” is meant to convey the idea that something (not necessarily sentient) is in some way interacting with an object in question such that the state(s) of the object affects the state(s) of the “observer” (and vice versa).

The word is rather misleading in that it might give the impression of a unidirectional type of interaction when it really is the establishment of a bidirectional relationship. The reason one says “I observe the electron” rather than “I am observed by the electron” is that we don’t typically attribute agency to electrons the way we do humans (for good reasons), but they are equally true.