A Reddit user is $2 now, but they have terrible ad targeting. Reddit users volunteer troves of info about themselves, so even a modest effort to start tying all those user signals together could be a great boost that number (which really wouldn’t take much). Plus monetizing that base for LLM data and you got a stew going. They’ll of course make do the cash grabby enshitifying stuff too, but their user data is much more underutilized than facebooks at the moment.