Definitely. I think it has just about reached a critical mass users writing content to attract new users and it looks so similar to Twitter there is practically zero friction in moving. I think it’ll really kick off when we see more heavy hitters coming over - big news networks, public figures, governments etc.

I think news orgs in particular should be removing themselves from obnoxious social media platforms (e.g. Twitter) and move to somewhere where the engagement is more genuine and not toxic rants by racists and morons.