There’s talk of advertisements and sponsored links in the very Start Menu, so partnerships with advertisers to get closer to your daily activities?

That’s probably a big part of it. I’ve become so jaded about that whole thing that I’m almost past objecting to it, on any philosophical level. I just wish new Windows versions wouldn’t always add so much CPU and memory overhead.

I mean, shit, I’ve got an almost-four-year-old Android tablet that I use for watching YouTube (and pornography) from the comfort of my bed, and that thing manages to do whatever behind-the-scenes tracking of my activities, without sucking up 28 percent of the whole system’s resources, just to run the OS.