I would love to say that’s true, but how many times have we seen the corporate equivalent of stepping on a rake because either a) they have no department like that or b) someone was asleep at the switch?
Comment on [deleted]
splicerslicer@lemmy.world 4 months agoDon’t be naive. Every corpo that size has entire departments dedicated to branding and sales. It’s not about cultural sensitivity, it’s about what sells.
jordanlund@lemmy.world 4 months ago
Everythingispenguins@lemmy.world 4 months ago
Something Chevy learned the hard way when they tried to sell the Nova in Latin America without changing the name first.