Comment on The White House wants to 'cryptographically verify' videos of Joe Biden so viewers don't mistake them for AI deepfakes

• captain_aggravated@sh.itjust.works ⁨10⁩ ⁨months⁩ ago

  Relying on trademark law to combat deepfake disinformation campaigns has the same energy as “Murder is already illegal, we don’t need gun control.”

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  • LodeMike@lemmy.today ⁨10⁩ ⁨months⁩ ago

    Agreed

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  • pupbiru@aussie.zone ⁨10⁩ ⁨months⁩ ago

    kinda… trademark law and copyright is pretty tightly controlled on the big social media platforms, and really that’s the target here

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• pupbiru@aussie.zone ⁨10⁩ ⁨months⁩ ago

  i’m not talking about HDCP no. i’m talking about the certification process for HDMI, USB, etc

  (random site that i know nothing about): pacroban.com/…/hdmi-certifications-what-they-mean…

  basically you’re only allowed to put the HDMI logo on products that are certified as HDMI compatible, which has specifications on the manufacturing quality of cables etc

  in this case, you’d only be able to put the verified logo next to videos that are cryptographically signed in the metadata as originating from the whitehouse (or probably better, some federal election authority who signs any campaign videos as certified/legitimate: in australia we have the AEC - australian electoral commission - a federal body that runs our federal elections and investigations election issues, etc)

  now this of course wouldn’t work for sites outside of US control, but it would at least slow the flow of deepfakes on facebook, instagram, tiktok, the platform formerly known as twitter… assuming they implemented it, and assuming the govt enforced it

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  • Natanael@slrpnk.net ⁨10⁩ ⁨months⁩ ago

    Sounds like BIMI

    …wikipedia.org/…/Brand_Indicators_for_Message_Ide…

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  • brbposting@sh.itjust.works ⁨10⁩ ⁨months⁩ ago

    Once an original video is cryptographically signed, could future uploads be automatically verified based on pixels plus audio? Could allow for commentary to clip the original.

    Might need some kind of minimum length restriction to prevent deceptive editing which simply (but carefully) scrambles original footage.

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    • pupbiru@aussie.zone ⁨10⁩ ⁨months⁩ ago

      not really… signing is only possible on exact copies (like byte exact; not even “the same image” but the same image, formatted the same, without being resized, etc)… there are things called perceptual hashes, and ways of checking if images are similar, but cryptography wouldn’t really help there

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