All I could think while reading this.
If they get away with it, what’s to stop them or their golf buddies in parallel industries from pulling the same type of stunt again.
Comment on Gas lobby forced to pull ad for misleading viewers over “50 pct cleaner” claims
Zagorath@aussie.zone 11 months ago
When caught out for false advertising like this, the company should be required to take out equally-prominent ads retracting the initial statement. No clever branding allowed, just a simple “we put out a misleading ad. It said gas is a clean option. This was a lie, and we apologise.”
ComradeBunnie@aussie.zone 11 months ago
StevenQuarterbrain@aussie.zone 11 months ago
I think you’re just describing advertising.
ComradeBunnie@aussie.zone 11 months ago
And that’s the root issue, isn’t it.
lordriffington@aussie.zone 11 months ago
Better yet; they have to have MORE prominent advertising with the retraction. At least a ratio of 1.5:1 for every ad they played on TV or radio and every billboard/print ad, etc. If they have to spend more than the initial ad outlay, maybe it’ll make them think twice.
Anything less is pointless. They can put out retractions, but the damage is already done for most of the people who heard/saw/read the original ad. Obviously it should involve a financial penalty as well (beyond the cost of running the retraction ads.)