I’m really stingy when it comes to subscriptions and honestly paying for anything at all that I don’t have to. But the few things that I and the wife are happy to drop a dime on are Prime, Netflix and unlimited cable and cell data. I got the Verizon NF and Starz deal last year, 1 year for both for $74 and I watch NF constantly. Every day. I’d pay $20/month for it easily. Similarly I’m always buying shrapnel on Prime. I know I could live without it but it’s essential enough to us to warrant the outlay.