Google doing away with cookies also conveniently shifts away most ad processing from their servers into Chrome (while killing their competition).
OOTL, what’s going on here? Distributed processing like Folding@Home, but for serving ads to make Google more money?
maynarkh@feddit.nl 5 months ago
They called it Federated Learning of Cohorts at one point. Instead of you sending raw activity data to Google servers and them running their models there, the model runs in Chrome and they only send back the ad targeting groups you belong to. All in the name of privacy of course.