it seems like the examples they mention in the article; - parody, public figures, film rights, etc. - are already pretty well carved out in the courts.
I can’t just make a biopic about Michael Jackson
Is Michael Jackson not a public figure?
Comment on AI fraud act could outlaw parodies, political cartoons, and more
gedaliyah@lemmy.world 11 months ago
Frankly, people should be entitled to own their likenesses. I’m not a lawyer, but it seems like the examples they mention in the article; - parody, public figures, film rights, etc. - are already pretty well carved out in the courts.
I can’t just make a biopic about Michael Jackson… I would need rights to the footage and permission from his estate.
I can’t use a photo of Tom Hanks to promote a film he isn’t i, even if I took the photo (and therefore own it). If I don’t sign the release, they have to blur my face in a documentary.
Celebrities already have certain established rights to the use of their likeness, and in this day and age those rights should really extend to everyone.
FaceDeer@kbin.social 11 months ago
gedaliyah@lemmy.world 11 months ago
There is such a thing as life rights. According to this firm, they act as a protection against lawsuits related to publicity rights, invasion of privacy, and defamation.
So, a documentarian could report on the public aspects of Michael Jackson’s life, but if I wanted to discuss or speculate about his private life, I would need rights from his estate.
There are lots of exceptions, such as public interest, etc. But again, I’m not a lawyer. (Is there a legal lemmy presence?)
LibreFish@lemmy.world 11 months ago
Not a lawyer, but AFAIK life rights looks like some sort of name they applied to whatever waiver/contract they made.
As long as you’re not making up lies knowingly, you can legally discuss and speculate any details of anybody’s life here in the US.
General_Effort@lemmy.world 11 months ago
Frankly, people should be entitled to own their likenesses.
Why? What does society gain right now from having celebrity endorsement, for example?
Celebrities already have certain established rights to the use of their likeness, and in this day and age those rights should really extend to everyone.
The reason that no one pays you the big bucks for an endorsement isn’t that you don’t have the same rights. You know that.
The law, in its majestic equality, forbids rich and poor alike to sleep under bridges, to beg in the streets, and to steal their bread.
Currently, these rights result from protections against defamation or fraud. This bill would turn one’s likeness into intellectual property that can be bought and sold. It would guarantee the rich and famous an extra income stream without extra labor. Anyone down on their luck, who sells their likeness to make ends meet, would actually end up with fewer rights.
News media and maybe social media would probably be asked to pay up pretty quickly. This would likely remove some of the privileges allowing them to report gossip.
Other than that, it is likely to provide an additional tool for use against “piracy”. Sharing movies and music is not just sharing copyrighted stuff, but also sharing someone’s voices and likenesses.
Interestingly, this would also effectively prevent out-of-copyright film and audio to become public domain, since the likeness rights only expire when it can be proven that they were not used commercially for 2 years.
TwilightVulpine@lemmy.world 11 months ago
AI use for defamatory purposes, such as deepfake porn mentioned in another post here, applies whether one is a a massive celebrity or a regular person. As the technology becomes more common, don’t you think there will be people using it on their school and work colleagues and neighbors, for a variety of petty reasons?
You talk about how horrible it would be for people to sell their likeness, without considering that without such laws and protections they can just have their likeness taken with no consent or compensation.
I am seeing a lot of grandstanding of how these laws are just the powerful taking rights away from the common man, but it seems to be exclusively from the angle of how that affects the AI user, not the regular people whose likenesses might get used by AI.
To be fair here’s good reason to be careful over how this matter is legislated, as media companies love to use any excuse for overreach. But the solution is not leaving the internet a wild west of people smearing each other by faking videos.
Consider that the advent of the camera created a need for many laws, because before then even the most realistic image was known to be fabricated rather than a replica of reality. Now AI and other new media technologies are creating possibilities which we never had before, for which our previous laws are insufficient.
General_Effort@lemmy.world 11 months ago
Not having oppressive and exploitative laws does not make “a wild west”.
Even so, I would always choose a wild west over neo-feudalism, as the lesser evil.
TwilightVulpine@lemmy.world 11 months ago
Those are not the only two options, and the existence of laws and regulations does not make it “neo-feudalism”.
GONADS125@feddit.de 11 months ago
That’s actually a pretty compelling argument.
gedaliyah@lemmy.world 11 months ago
Parody is an exception. That’s just my point. These legalities already exist. Nixon is also a public figure so his public life is fair game.