I don’t think anyone here is blaming the users, the comments are saying they shouldn’t be surprised.

Users blatantly violate TOS > company bans account > shocked Pikachu face

I agree with the above commenter that they should have expected this. I remember watching SnazzyLabs video about Beeper when it was about to come out, and the video essentially said ‘people have been doing this for awhile, I don’t think Apple will care about Beeper’ and I thought oh yes they will.

Do I think Apple is in the right here? No. Am I surprised they’re taking this action? Also no.