Just the way they go.

Steam is a success. Well we can too! We’ll force our launcher on them and they’ll love it like they love Steam. Forget that people hated Steam when it first came out and that they had years to work out the bugs and they offer more than just Valve games and it’s not always required. Also the remember me button actually works!

GamePass was a success. Well we can too! We’ll force our subscription on them and they’ll love it like they love GamePass!

They just keep repeating this same cycle of copying the other guys, wanting the pros that come with it but not thinking about the small parts that made theirs work and Ubisoft’s suck.