When I switched my family from predatory directv, this was obviously a question I had, and I ended up going with chromecasts (gen 2 and 3/ultra). Once I showed them how to use their phone as the controller, it immediately clicked, which was fantastic. I thought about an atv or an android box, but that would involve multiple profiles and remembering to switch when someone else wanted to use it (android TV boxes have this buried in the system settings; and I’m the only one with an apple account). Ads were a showstopper for me too, so the pictures/art on the cc when idle was great.

Curious why you went the other way :o