Comment on Xbox Slammed For AI-Generated Art Promoting Indie Games
Snowcano@startrek.website 10 months agoIt’s tone deaf as fuck. From the article: “If you can’t hire an artist to do advertising, I highly doubt you’ll do it with independent developers.”
sirfancy@lemmy.world 10 months ago
This is the only point that matters. Even if AI is here to stay, that’s fine, you just don’t use it when specifically highlighting the demographic most threatened by its usage. The post was just a bad business decision; they should have known how it could come across. It’s their job to know that kinda stuff before hitting Post.
Stovetop@lemmy.world 10 months ago
If an independent developer is threatened by AI, then they’re using it wrong.
From a development standpoint, it is so nice if you are someone who is good at coding but bad at art to be able to use AI to help with the visual design of the game. It’s easy to say “just hire an artist” when so many indie devs are literally one-person operations who can barely afford rent, let alone wages for an artist.