“influencers” are more like models than celebrities… they add nothing
Comment on AI-created “virtual influencers” are stealing business from humans
TwilightVulpine@lemmy.world 9 months agoHuman influencers are just celebrities at a smaller scale, and frankly the assumption that influencer/celebrity culture will go away if influencers are replaced I’m seeing in this thread is completely unrealistic. We will just get Coca-ColAIna and L’ÓreAI-chan instead of people occasionally peddling products.
If there’s any real concern of artificiality and parasocial following as a replacement for real human connections behind this disdain at influencers, then in no way replacing them with AI is going to fix anything. It will only make it worse. It will lead to custom-tailored indoctrination by brands.
Worse than that, I already see people treating actual artists much in the same way. That the human element in culture doesn’t matter as much as having an endless source of nebulous content, and that anyone making art should get a “real job” instead. Nevermind that those are also in line for automation…
xor@sh.itjust.works 9 months ago
TwilightVulpine@lemmy.world 9 months ago
Do you really think models add nothing? Because that is a form of art too. If anything the comparison only serves to give some credit to influencers.
xor@sh.itjust.works 8 months ago
it’s not an art, it’s advertising…
TwilightVulpine@lemmy.world 8 months ago
Do you realize artistic photography uses models too? I mentioned it right below in this discussion.
Consider that maybe you associate modeling with advertisements because our society is more driven by marketing than culture.
SkippingRelax@lemmy.world 9 months ago
I’ll bite… what do models add?
TwilightVulpine@lemmy.world 9 months ago
What is there to “bite”? Photography would be a lot more limited without them. Fashion, whether you are into it or not, needs them. Traditional artists rely on them to learn. This is not even bringing up the more salacious side of it which, regardless if you think that is “worthy” or not, it’s enjoyed by a lot of people.
SkippingRelax@lemmy.world 9 months ago
Replacing influencers with ai is not going to fix anything for that we should dismantle social media and have a serious talk all 8 billion of us, but it’s not going to make anything worse either, it is already custom tailored indoctrination by brands and a handful of assholes are making stupid amounts of money. I’m not going to cry if that money shifts to different hands.
Yes artists come up often in this kind of discussions, the ones that are losing their job to ai never had one in the first place, same as influencers. What are we talking about, Jim that makes you a custom logo and business cards for your business?
The guy that gets a commission from the newly opened local microbrewery for graffiti-ing their walls is hardly losing any work to ai. If anything they could integrate ai in their creative process.
TwilightVulpine@lemmy.world 9 months ago
Good luck convincing 8 billion people all to agree on anything, especially to drop something that has become so enmeshed with people’s lives already.
But it is going to make it worse. All the data they are collecting from us will be directly funelled into how best to manipulate us in an individual manner. It is not custom tailored to a personal level yet. Even the most cynical and greedy influencer doesn’t have the means to individualize ads. But if it’s all AI-created, then it can be done.
Yes artists come up often in this kind of discussions, the ones that are losing their job to ai never had one in the first place
Nice No True Scotsman, sounds like you don’t really value their work, that anyone who could be replaced never deserved to earn a living to begin with. I don’t think there is anything I can respond to that, because at that point we have a fundamental conflict of values and worldview.
I believe artists, even small artists, deserve to be supported and that our world and culture is better off for that. Including Jim.
The guy that gets a commission from the newly opened local microbrewery for graffiti-ing their walls is hardly losing any work to ai.
That is, until a drone can physically print AI-created graffiti and replace that guy in the same way that the digital artists get replaced
If anything they could integrate ai in their creative process.
Assuming said artist even wants to do that, why would that business hire someone to use an AI if it could do it themselves? The benefit of AI is making content creation easier and faster. It’s not enough to say that “artists could just use it” because inevitably that makes it so less artists would be needed or hired for any given work. Say the graffitti artist manages to use said AI and drones and get by. Well, then it doesn’t need a team and apprentices anymore. And these won’t manage to do the same because the graffiti worked is already handled.
Ultimately, what is all this for? Rather than automation freeing us to have leisure and be creative, it’s freeing us to carry boxes in an Amazon warehouse.
FlyingSquid@lemmy.world 9 months ago
‘Influencer’ as a job has only existed for what, 10 years? I don’t think society will collapse without them.
TwilightVulpine@lemmy.world 9 months ago
Influencers have a lot of overlap with artistic expression online, but this is not even all that it is about. This is not going to end simply with replacing Logan Paul and stopping at that. This is only one more step in a trend to replace a lot of creative, intellectual and service jobs. Which wouldn’t even be so bad if those people had a guarantee of a living and could do anything they want with their time… but this is not how it goes.
FlyingSquid@lemmy.world 9 months ago
We couldn’t guarantee a living to all the people who had to go around picking up horse shit or lighting gas streetlamps either. Sure, a UBI would be nice, but technology advances. And I really do not believe it is a slippery slope from ending the career of Logan Paul to ending the career of a future Leonardo Da Vinci.
TwilightVulpine@lemmy.world 9 months ago
Back then we couldn’t guaranteed. But since productivity has grown immensely. We do grow more than enough food to feed every single person, and often that food it thrown out for a myriad of economic reasons. Technology advances but we see less and less of the benefits. It used to be at least that it freed us from manual labor into service work, but if it takes that too, then what?
You may not believe it all you want, artist are already seeing their careers diminishing in financial viability. Before we even could speculate about the threat to influencers, there were already visual artists and voice actors who gave up because their commissioners and employers decided to use AI instead. One might say “this means they weren’t very good so no loss”, but how does an artist get good if not practice? Nah, we aren’t sliding from ending Logan Paul to ending a prospective Leonardo Da Vinci, likely we already ruined the chances of that Da Vinci and now it’s sliding towards influencers.
And you know what, I don’t even think Logan Paul is going to lose his job considering how established he is. But some smaller, more integrous and creative influencers might.