I ran a business, built my website and done SEO according to advice found on the internet practically just using keywords related to my business. My goal was not to be on page 2 or 3 when people look for similar businesses. The site ended up always as a first result. I did not tinker with it, never paid for adwords/adsense. I don’t think I was being an asshole, just trying to make a living.
The problem seems to lie with Google. I remember days when I could search it for topics of interest and get results that were informative and didn’t try to sell me shit. Google is now reminiscent more of a mall and search results are shop fronts in the mall.
jemorgan@lemm.ee 1 year ago
Yeah I don’t think businesses doing SEO is really the issue here.
It’s the millions of low-quality, garbage blogspam websites that have SEOd their way into filling the first 10 pages of every single search.
What’s a good canister vacuum? What I can I do for fun in Sparks, Nevada? Why is my cat throwing up? It doesn’t matter what you search for, you’re going to get articles filled with 6000 words of barely-passable English that you have to scroll through, with an add between every paragraph, until you finally get to the part where they “answer” the question with the most common-sense, useless, vague pile of word vomit that proves the author doesn’t know any more about the topic than you do.
But it’s no accident that that’s what Google has tuned their algorithm to prioritize. They’ve got as much of an interest in making you look at those ads as the website, because the ads come from Google and that’s their entire business model.
UnknownQuantity@lemmy.world 1 year ago
I’m finding that those searches will be advertisement for a vet clinic, hotels in Sparks, Nevada and they will all have a blog about this and that in vague terms advising you to spend money on the issue. Years ago I was building a water garden and found tons of useful info, a couple of years ago I decided to make a big pond and all those sites with the useful info are either gone or buried on page 73. What’s at the front is retailers of pond/garden/aquatic equipment with the same drivel about your cat throwing up.
ThirdNerd@lemmy.world 1 year ago
This. Searching for topic information back in the 1990s could be frustrating because you couldn’t find the sites until you found the one that had that links page that would lead you to a number of others about that topic. Searching today through the modern “search engines” means getting the same regurgitated, irrelevant and/or common sense non-answers from all the “top” sites. I don’t bother looking that way anymore because sites like SearXNG, Mojeek, even sometimes Brave Browser can often do better. It’s like we circled around to the same problem, but this time knee-deep in garbage, too.
Damage@feddit.it 1 year ago
Oh shoot, I had forgotten the “links” page
PersnickityPenguin@lemm.ee 1 year ago
Try duck duck go, brief subject, possibly include the word forum or Reddit (I know I know) and then try to narrow down your search terms from there. Use quotation marks for keywords, and site: to denote specific websites that you want to limit your search to.
And that’s basically the magic right there. Another key term to use is if you get too many results of a certain type, like if you search the word constitution and keep getting the ship, include the term -ship and that should remove those results.
jemorgan@lemm.ee 1 year ago
Awesome tips, I’ll give those a try, thanks