That is 100% true. They nailed marketing.
Smartphones had definitely been marketed well before, but Apple hit that “elite and distinguished” spot.
Comment on What DID Apple innovate?
21Cabbage@lemmynsfw.com 6 months ago
Marketing for electronics is definitely a big one, nobody else really has the same cult following, and when somebody like Samsung gets close it feels like whatever the cult version of a knockoff is.
ElPussyKangaroo@lemmy.world 6 months ago
NerfHerder@lemm.ee 6 months ago
I’d argue that Sony held a cult like following prior to Apple’s resurgence. Walkmen, TVs, Home Stereo and VHS/CD/DVD players would often all ne Sony branded in a number of households.
niisyth@lemmy.ca 6 months ago
They also did similar bullshit anit consumer antics like those ridiculous memory stick storage cards that were costly as all hell compared to SD cards.
Sony walked so Apple could run.