Comment on Epic is giving away 17 games as part of its holiday sale

• smeg@feddit.uk ⁨1⁩ ⁨year⁩ ago

  I’ve seen this posted before, but how does that make their stats look good? Oh you’ve got X million users! And how much money did you make? Oh. So how many of your users have ever paid you any money? Oh.

  I assume their logic is to give you free games so you get into the habit of looking at their storefront and going to their launcher to play your games in the hope that you’ll start buying your games from there instead. I can’t see how claiming the freebies but never giving them money helps them.

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  • Matty_r@programming.dev ⁨1⁩ ⁨year⁩ ago

    Its not about the sales at that point (obviously), its about bolstering the user base. Everything boils down to advertising these days. The more people they have registered on their platform, the wider advertising audience.

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    • smeg@feddit.uk ⁨1⁩ ⁨year⁩ ago

      Do Epic advertise anything other than their own games on their store?

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  • HKayn@dormi.zone ⁨1⁩ ⁨year⁩ ago

    Go tell any ad company that you have a website with X million weekly users, and they will suck your dick to place their ads there.

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    • smeg@feddit.uk ⁨1⁩ ⁨year⁩ ago

      Do Epic advertise anything other than their own games on their store?

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