That’s a good question and I’m not entirely sure. I am just saying what they told me. Sorry!
Comment on Ally (bank)mobile app fails without connection to graph.facebook.com
static_motion@programming.dev 11 months agoSince the App Store sits in between the ad click and App launch, there isn’t an easy way to track it without that.
How does that work exactly? Does the App Store pass along some information to newly installed apps or something? My company’s app, which I worked on for some time, also uses an external service to track installs (not Facebook or any social media), but I didn’t work on the implementation of it and never really got to grips on how it works.
Yuper@lemmy.world 11 months ago
WhoRoger@lemmy.world 11 months ago
App store doesn’t, the app itself does, that’s why this thing is included in it.
You click an ad on FB = you’re ID’d by a cookie or login or account on the device or fingerprint or whatever (probably all of the above)
You install the app from app store. Neither the bank or FB knows this.
You launch the app. The integrated FB library reads the cookie or FB account on the device or whatever it can, and pings FB. FB compares this ID to the entries and finds that it was you who clicked the ad.
FB bills bank for an ad click