How much YouTube pays for 1,000 views? Estimation: On average, YouTubers can earn between $0.25 to $4 per 1,000 views. This range is quite broad due to various factors like niche, location, and viewer engagement.
Now, please try to remember that “on average” is a slippery term. There are different kinds of average. There is mean, mode and median. The mean for youtubers will skew much higher than the median, for instance, but the median will give you something more realistic for what you should expect to make. In fact half of creators will make less than the median, and even then that’s if we’re excluding all non-earning channels.
The distribution of incomes for youtubers is probably quite extreme, with a low, low tail and a sharp rise at the high end. Similar to this:
Of course I can’t show you the real thing because youtube actively suppresses this information, which tells you it can’t be something they’re proud of. Unfortunately that leaves us in the position of relying on blogs and “calculators” that may or may not be reliable, but anyone seeking to market towards youtube creators has an incentive to make the market look more lucrative than it is.
That’s the calculator from your first link. It’s really strange you didn’t notice that, unless you read this paragraph:
Google pays out 68% of their AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher. The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.018 per view. Around 15% of viewers on average watch the requisite 30 seconds of a video ad to count for payment. This means that for 1,000 views, 150 people are likely to watch an ad. At $0.018 per view, Google will charge the advertiser $27, keeping 32% ($9) themselves. The YouTube channel will receive $18 per 1,000 views.
…and then you didn’t notice the weird mathematical alchemy they did where 1000 video views turned into 150 ad views and then suddenly we were talking about the revenue per 1000 ad views. You need to pay attention to when they’re talking about cost per view, revenue per view, and whether it’s per ad view or per video view.
But remember, these are the people who were successful enough to warrant interviewing. The sample bias already selects for the people who are making more money than most.
Anyway, don’t make bald assertions and then only demand sources when someone disagrees. It looks pretty disingenuous. Yet another point that should be obvious but somehow you missed it.
candybrie@lemmy.world 9 months ago
Do you have a source for that? What are you basing it on?
Excrubulent@slrpnk.net 9 months ago
Idk, what are your sources? What the fuck? You wanna demand sources, gib first.
candybrie@lemmy.world 9 months ago
blog.hootsuite.com/how-much-does-youtube-pay-per-…
influencermarketinghub.com/how-much-do-youtubers-….
medium.com/…/how-much-does-youtube-pay-516ea8cd33…
Excrubulent@slrpnk.net 9 months ago
I don’t remember where I looked it up. This page has a similar rate: gegcalculators.com/youtube-cost-per-view-calculat…
Now, please try to remember that “on average” is a slippery term. There are different kinds of average. There is mean, mode and median. The mean for youtubers will skew much higher than the median, for instance, but the median will give you something more realistic for what you should expect to make. In fact half of creators will make less than the median, and even then that’s if we’re excluding all non-earning channels.
The distribution of incomes for youtubers is probably quite extreme, with a low, low tail and a sharp rise at the high end. Similar to this:
…nyt.com/…/economix-24percentilechart-custom1.jpg
Of course I can’t show you the real thing because youtube actively suppresses this information, which tells you it can’t be something they’re proud of. Unfortunately that leaves us in the position of relying on blogs and “calculators” that may or may not be reliable, but anyone seeking to market towards youtube creators has an incentive to make the market look more lucrative than it is.
Your own source assumes a standard rate of about $2.14 per thousand: influencermarketinghub.com/youtube-money-calculat…
That’s the calculator from your first link. It’s really strange you didn’t notice that, unless you read this paragraph:
…and then you didn’t notice the weird mathematical alchemy they did where 1000 video views turned into 150 ad views and then suddenly we were talking about the revenue per 1000 ad views. You need to pay attention to when they’re talking about cost per view, revenue per view, and whether it’s per ad view or per video view.
This has creators at the lower end earning about $2 per thousand: businessinsider.com/how-much-money-youtube-creato…
But remember, these are the people who were successful enough to warrant interviewing. The sample bias already selects for the people who are making more money than most.
Anyway, don’t make bald assertions and then only demand sources when someone disagrees. It looks pretty disingenuous. Yet another point that should be obvious but somehow you missed it.