If we want to get people out of reddit and into the fediverse, we will need to learn how to advertise and market it for the masses. It doesn’t need to mean that we should be taking a “spray and pray” approach, but if we get ~100 ambassadors for subreddits that fall into the “niche community” (less than 500k subscribers) and category and each sends 10 messages per day, even a (low) 10% response rate, would mean 100 new subscribers every day. We could even find a way to get converted subscribers to become Ambassador themselves, things would compound quickly

a lot of prolific reddit posters have some sort of incentive for doing it (sponsors or just simply addicted to the karma)

These posters could be “sold” on the idea not of migrating away, but on extending their reach even further.