Haha two exact opposite answers. From what I remember, the advertiser can chose the payment model. They can either say “I will pay YouTube a tiny amount for every time the ad is shown” or “I will pay YouTube a less tiny amount for every time the ad is clicked”. But it was a few years ago that I read about it so it might have changed since then.
Comment on A Novel Approach to Yotube Ads
Tattorack@lemmy.world 11 months agoDoesn’t the creator only get paid if someone actually clicks on the ad? Pretty sure the creator gets nothing if no clicks are accumulated.
viralJ@lemmy.world 11 months ago
Tattorack@lemmy.world 11 months ago
I tried actually searching for info about it, but it seems that YouTube and Google want to be as vague as possible about how it actually works.
Yes, let’s be a YouTube creator and base my income on something extremely vague and shaky. Sounds like a good life decision.
AceFuzzLord@lemm.ee 11 months ago
Sounds about as stable as asking the all mighty magic 8 ball how much you should be paid. Maybe yt should just do that for the creators and let them in on it. /s
Kronlid@lemmy.world 11 months ago
Yes its all about click through rate(CTR)
jol@discuss.tchncs.de 11 months ago
No, on YouTube you also earn from impressions.