I don’t know. I bet it has been pretty effective, but I also don’t think I’d trust any data I’d see from Google.

But, their goal isn’t to get you or me to watch ads. Hell will freeze over before I spend 30s watching an ad for a video that’s barely double that. Their goal is to target the people we’ve installed ad blockers for: friends, parents, siblings, in-laws.

I’m not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is “too much hassle,” so Google won that fight. I don’t know if new people are installing, updating, or changing ad blockers enough to offset right now.