They do it so that you’ll carry over your positive impressions with the products you’ve used, to the new products they want to sell you. You like the Apple Mac, so you think you’ll like the Apple iPhone.
But Twitter just has the one product and it’ll always have just the one product. They’re not making a second product, ever. There’s nothing to transfer a favorable impression to. So what’s the “value” of Twitter as a brand, distinct from Twitter as an app? All Twitter is is an app.
The same value as Coca-Cola has. They don’t have any new products to sell you, everyone knows what Coca-Cola tastes like and no one is switching from Coke to Pepsi because they saw an ad.
They do it because keeping a brand in the public consciousness is itself a value to a company.
crashfrog@lemm.ee 10 months ago
Both Microsoft and Apple sell t-shirts, in fact.
FlyingSquid@lemmy.world 10 months ago
Do you think that’s why they do branding?
crashfrog@lemm.ee 10 months ago
They do it so that you’ll carry over your positive impressions with the products you’ve used, to the new products they want to sell you. You like the Apple Mac, so you think you’ll like the Apple iPhone.
But Twitter just has the one product and it’ll always have just the one product. They’re not making a second product, ever. There’s nothing to transfer a favorable impression to. So what’s the “value” of Twitter as a brand, distinct from Twitter as an app? All Twitter is is an app.
FlyingSquid@lemmy.world 10 months ago
The same value as Coca-Cola has. They don’t have any new products to sell you, everyone knows what Coca-Cola tastes like and no one is switching from Coke to Pepsi because they saw an ad.
They do it because keeping a brand in the public consciousness is itself a value to a company.