Interesting… I have an OG Shield, also in the Netherlands, but have seen no ads (that being said, companies A/B test and do gradual rollout of this kind of BS).

But I also kept my Android Home all in the version without ads by disabling Play Store updates and instead manually going over all apps (except Home!) every month or so (or when I have an issue with any app I use).

I feel confident that I’ll be able to hack my way around this new form of ads.