One thing nobody has mentioned here is that paying users devalue the ads for non-paying users. Paying users are more likely to have desposableincomee, and are more valuable to advertisers. If advertisers know that the only people being shown ads are those without the money to buy their products, they won’t be willing to buy the ad space.
Comment on If you live in the EU - you may also be faced with this Meta prompt. Info in text.
thanks_shakey_snake@lemmy.ca 1 year ago
When the “Subscribe” button is gray and the “Use for free” button is blue, you know something’s up 🤔
greybeard@lemmy.one 1 year ago
thanks_shakey_snake@lemmy.ca 1 year ago
That’s a really interesting point-- I can see that being the case.
shasta@lemm.ee 1 year ago
It’s because they make more money from your user data, but it also doesn’t cost you money
helenslunch@feddit.nl 1 year ago
Probably because the lost revenue from not showings ads exceeds the monthly subscription cost.
WallEx@feddit.de 1 year ago
You think they make 10€ per user in ads? I don’t believe that, the ad market is very competitive and banner ads don’t pay well.
Syndic@feddit.de 1 year ago
Maybe, maybe not. But the UX pattern they use clearly indicates that they rather have users continue to use the adds version instead of getting 10 euros per month. And that’s certainly not because of the goodness of their heart but because it is better for them as a company. And “better for the company” pretty much always means “making more money”.
WallEx@feddit.de 1 year ago
I don’t know, I don’t even believe, that they are going to stop using your data, even if you pay. So I don’t really know what to think. Also im very happy, that I’m done with meta as a whole.
JackFrostNCola@lemmy.world 1 year ago
Also that is just money for serving you ads, i think the real money is advertisers buying your data.
How do they target you, are you the demographic they want to sell to, when are you active online, what do you look at, what are your interests, what values are important to you, etc.
b3nsn0w@pricefield.org 1 year ago
youtube only makes around 2€ per user per month by the most optimistic estimates, and they serve full tv-like video ads which are also clickable and targeted, and a lot of them. that’s literally the final form of advertising and it still doesn’t reach a monthly 10€/user, the addressable market is just not that big.
the dark pattern is real though. they’re going for your data and they’re not doing it for money. make of that what you will
WallEx@feddit.de 1 year ago
Also those are video ads, that get you waaaay more money, opposed to the banner ads on Facebook (at least some)
chiliedogg@lemmy.world 1 year ago
If you give them access to your info, they can keep using it after you’ve stopped paying.
oce@jlai.lu 1 year ago
I’ve worked for a successful scaleup that was pouring millions into Google ads every month. I have no idea who click ads, but it worked for them.