Comment on Apple might have to pay that €13B EU tax bill after all

• Zorque@kbin.social ⁨10⁩ ⁨months⁩ ago

  Theyre determined by shareholders desire for more profit. Lost profit from fines means they have to make up the revenue somewhere else. I doubt they have any avenue for decreasing manufacturing costs without also decreasing revenue itself... which means they would increase revenue directly, which means increased costs (in one form or another) for consumers.

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  • AbouBenAdhem@lemmy.world ⁨10⁩ ⁨months⁩ ago

    If Apple could make up the cost by raising the price, why aren’t they raising the price right now? Are shareholders saying “please stop at the current profit margin”?

    Or is it more likely that Apple is already charging the highest price they can without losing sales and revenue?

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    • spacecowboy@sh.itjust.works ⁨10⁩ ⁨months⁩ ago

      This. You’d be silly to think that Apple didn’t already spend a lot of time and money figuring out the highest price they can charge for devices.

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