Yes, you literally can. At the very deepest level, neural networks work in essentially the same way actual neurons do. All “learning,” artificial or not, is biasing the interconnections and firing rates between nodes “biasing” them for desired outputs.

Humans are a lot more complicated in terms of size and architecture. Our processing has many more layers of abstraction and processing (understanding, emotion, and who knows what else). But fundamentally the same process is occuring: inputs + rewards = biases. Inputs + biases = outputs.