Only big creates will get brand deals, that’s the problem with you making assumptions based on LTT. And that’s why I think people are enormous hypocrites for blocking sponsorships on smaller channels. Until we live in a socialist utopia dealing with a 30 second ad isn’t that fucking much to ask to compensate someone you just used for entertainment.
I disagree, i think they’re getting a fair cut? A channel as large as LTT has stated that YouTube ads make up nearly 30% of their revenue.
30% isn’t a ton, but when you consider that they can add brand deals on top of that (which they get 100% of). Additionally, when you look at the rev split it’s actually the creator getting 55% (45% in the case of shorts). Bigger channels probably get better deals too, as is the case with Twitch as well.
IMO this all seems fair, puts a heavy reliance on Google which is a just criticism however to ignore the costs of storing immense amounts of data (500hrs of video uploaded/minute), making it available, and the infrastructure associated (bandwidth, global cdn, etc) is not
rambaroo@lemmy.world 10 months ago
KepBen@lemmy.world 11 months ago
google “outlier”
jivandabeast@lemmy.browntown.dev 11 months ago
Did you read the rest?
Also, yes it’s an outlier but the only example i have on hand of a YouTuber sharing their revenue streams so