Youtube by itself produces almost no content. All content comes from content creators on the platform, which are getting severely underpaid by Youtube. If Youtube actually paid them their fair share, this argument would be somewhat valid.
Youtube by itself produces almost no content. All content comes from content creators on the platform, which are getting severely underpaid by Youtube. If Youtube actually paid them their fair share, this argument would be somewhat valid.
jivandabeast@lemmy.browntown.dev 1 year ago
I disagree, i think they’re getting a fair cut? A channel as large as LTT has stated that YouTube ads make up nearly 30% of their revenue.
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30% isn’t a ton, but when you consider that they can add brand deals on top of that (which they get 100% of). Additionally, when you look at the rev split it’s actually the creator getting 55% (45% in the case of shorts). Bigger channels probably get better deals too, as is the case with Twitch as well.
IMO this all seems fair, puts a heavy reliance on Google which is a just criticism however to ignore the costs of storing immense amounts of data (500hrs of video uploaded/minute), making it available, and the infrastructure associated (bandwidth, global cdn, etc) is not
KepBen@lemmy.world 1 year ago
google “outlier”
jivandabeast@lemmy.browntown.dev 1 year ago
Did you read the rest?
Also, yes it’s an outlier but the only example i have on hand of a YouTuber sharing their revenue streams so
rambaroo@lemmy.world 1 year ago
Only big creates will get brand deals, that’s the problem with you making assumptions based on LTT. And that’s why I think people are enormous hypocrites for blocking sponsorships on smaller channels. Until we live in a socialist utopia dealing with a 30 second ad isn’t that fucking much to ask to compensate someone you just used for entertainment.