Honestly, I don’t really think they could be any more impactful with ads than they actually are, though. Might have to side with them against the advertisers on that front. YouTube Sponsors should know by now exactly how effective Google is. If Google attempts to be even more pushy, like with the banner that disables video player, the only thing they get is massively reduced user engagement as people either log out or leave the site.

A much bigger issue is that Google has either Monopoly or strong Oligopoly on serving online ads, and they set their rates accordingly.