Twitch seems to have figured out adblock blocking. Any idea what they’re doing that’s different?
Comment on Youtube's Anti-adblock is illegal in the EU
variaatio@sopuli.xyz 1 year agoWell many advlockers can be clever enough to load the asset, but then just drop it. As in yeah the ad image got downloaded to browser, but then the page content got edited to drop the display of the add or turn it to not shown asset in css.
This is age old battle. Site owners go you must do X or no media. However then ad blocker just goes “sure we do that, bit then we just ghost the ad to the user”.
Some script needs to be loaded, that would display the ad? All the parts of the script get executed and… then CSS intervention just ghosts the ad that should be playing and so on.
Since the browser and extension are in ultimate control. As said the actual add video might be technically “playing” in the back ground going through motions, but it’s a no show, no audio player… ergo in practice the ad was blocked, while technically completely executed.
Hence why they want to scan for the software, since only way they can be sure ad will be shown is by verifying a known adhering to showing the ad software stack.
Well EU says that is not allowed, because privacy. Ergo the adblocker prevention is playing a losing battle. Whatever they do on the “make sure ad is shown” side, adblocker maker will just implement counter move.
PurplePropagule@sh.itjust.works 1 year ago
Spotlight7573@lemmy.world 1 year ago
From my understanding, they embed the ad in the video stream itself so that it’s indistinguishable from the actual content. I imagine Google could serve ads from the same servers that serve videos and integrate them in a way that would be hard to detect, just like Twitch.
PurplePropagule@sh.itjust.works 1 year ago
I guess the one difference is that I don’t think twitch ads are skippable while youtube’s ads are. I assume embedding the ad into the video would prohibit that. Hopefully youtube doesn’t do that because while the current ad situation is annoying, having only unskippable ads would be pretty unbearable.
LiveLM@lemmy.zip 1 year ago
Well, YouTube is no stranger to worsening their platform so it really wouldn’t surprise me if they slowly transitioned to unskipable ads
dditty@lemm.ee 1 year ago
There are ways to get Twitch adblock as well. I use PurpleTV
BeigeAgenda@lemmy.ca 1 year ago
Your car comment makes me think of Googles new DRM protocol, and then about Ken Thompsons compiler hack, combined with most DRM get hacked eventually.
This gives me hope that even if Googles DRM becomes standard, it will be hacked and YouTube thinks it’s showing ads on a unmodified signed page, but I am not seeing any ads.
Ottomateeverything@lemmy.world 1 year ago
So then Google just refuses to play the video until the appropriate time expires. Or they embed it in the video feed itself. There are more ways around this than you’re making there out to be.
Gold_E_Lox@lemmy.blahaj.zone 1 year ago
bro just solved the ad blocker problem! google needs to hire this man!!
BlueMagma@sh.itjust.works 1 year ago
Personally, I’d prefer waiting 15s to start the video than watching 15s of ad before atching the video, ads have been proven to have an effect on your brain that’s why they keep showing them to you. It’s not about the delay in video watching, it’s about the ad itself.