Comment on Proton Drive client is (finally) coming to Linux - OMG! Ubuntu

• coffee_tacos@mander.xyz ⁨1⁩ ⁨week⁩ ago

  Ideally you spend less on the advertising campaign than you make in new customers.

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  • DScratch@sh.itjust.works ⁨1⁩ ⁨week⁩ ago

    Sometimes that’s the case, but Proton have free tiers, so new customers can just cost more money on top of the cost to acquire them.

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    • Tiresia@slrpnk.net ⁨1⁩ ⁨week⁩ ago

      They are a corporation in capitalism. Please stop being facetious.

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      • DScratch@sh.itjust.works ⁨1⁩ ⁨week⁩ ago

        Market share and user metrics are also valuable.

        But give no direct revenue, in fact for free customers they continue to cost the corp money.

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• ClockworkOtter@lemmy.world ⁨1⁩ ⁨week⁩ ago

  They spend the money they made. Your point is unclear.

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  • DScratch@sh.itjust.works ⁨1⁩ ⁨week⁩ ago

    100% seriously I don’t understand what this means.

    Proton spend the money they made?

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    • ClockworkOtter@lemmy.world ⁨1⁩ ⁨week⁩ ago

      I guess we’re both scratching our heads then

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• Cris_Citrus@piefed.zip ⁨1⁩ ⁨week⁩ ago

  I think it may be worth asking yourself why a company would spend that money: They do so in the hopes that it makes them more. The only reason they exist is to make money.

  Whether you think this was an honest mistake or sign of something nefarious, the idea that a company spends money on advertising just to throw money into the void and see no return is a bit silly 😅. The hope is that some subset of folks advertised to join their service, and some subset of those pay money for it. If they don’t make more money from gained paying customers than the ammount they spent on advertising then it was an objectively incorrect business choice…

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