Refillable does not make them so much money and people are getting stupider and lazier. Smokingn one time use vapes now will cost people more than smoking cigarets. Much more, at least in EU.

But they plan to make buying liquid more or as expensive than buying cigarets and tax it with progressive tax. They don’t like how cheap it is.

I stopped 6 months ago but it costed me around 20£ monthly which in comparison to cigarets or heating tobacco is almost nothing.