Comment on Microsoft’s $69bn deal to buy Call of Duty maker Activision Blizzard cleared by UK
Puzzle_Sluts_4Ever@lemmy.world 8 months agoI am in a similar boat, but i don’t think this is THAT big of a deal.
Blizzard is mostly a shell of its former self. FF14 has taken over as the default theme park MMO and Riot own the majority of the sweaty RTS super genre. Also whatever Overwatch counted as.
As for Activision proper? Mostly they’ve let their IPs languish in favor of CoD. And CoD is still huge, but it is not the industry controlling monster it used to be AND MS are “committed” to keeping that multi-platform (because that is where the money is).
I still think Bethesda/Zenimax was the big “holy shit” acquisition. Obviously Skyrim is one of the biggest games of all time and prints money. But it was mostly all the sub-studios (Machine Games, for example) that very much dominate the “third party” market.
I think King is probably the really big part of this acquisition but… I’ve never understood the mobile market so I am not even sure if that is still as dominant as I think it is?
Sarcastik@lemmy.world 8 months ago
Out of all the games you listed, I believe King prints the most $ for Activision.
Puzzle_Sluts_4Ever@lemmy.world 8 months ago
Oh yeah. King is freaking massive
My point is more that I don’t know how much of that is because of how insane the mobile gaming market is versus king still being particularly dominant in that market.
Khotetsu@lib.lgbt 8 months ago
I think it’s a bit of both. King is a big name in the market, but mobile gaming is just such a massive revenue stream for companies anyways. IIRC, the mobile market accounts for more money than all other gaming markets combined.
vaultdweller013@sh.itjust.works 8 months ago
Which I still hold as fucking stupid, why play a shitty mobile game when ya could just emulate the entire SNES games catalogue.