I’m not arguing that Twitter is a good platform; I left it back in November for Mastodon and I’ve been happy with the switch. And if publishers want to run accounts labeled as “articles by Person A” and “articles on Topic B”, (to essentially make them user-friends feeds, instead of asking newbies to learn how to add RSS,) I think that’s great!

I’m just saying if a journalist (or any creator really,) is going to be active on social media, that it’s worth to work for the best interest as much as possible. Cultivating their circle on a neutral (between them and their publisher) platform is better for them than working exclusively on a platform owned by their publisher, locking in everything they do socially there. Be that Mastodon, IG, or whatever fits them and their style.