Better real time engagement. Think of it like your own personal news ticker or curated radio station with updates. I used it to get updates from sporting events when I didn’t necessarily have access to a radio/tv and couldn’t watch/ listen to a game, etc. because I was indisposed, at a function, movie, etc.I had a whole host of journalists, personalities, and people that would basically/ practically give me play by play and keep me informed of what was going on. It was actually truly great. Twitter isn’t even close to what it once was.